Thursday, May 29, 2014

Wild West Jeopardy!

Let's play a round of Wild West Jeopardy. 

Subject: Wearables

Clue:


The answer in the form of a question:


Many of our customers like their portraits to be as historically accurate as they can be, and often question us when we give them blue jeans. But it's true, jeans have quite a long history and were popular with old West cowboys.

Denim jeans began when sailors from Genoa, Italy introduced a cotton corduroy material to Nimes, France. The French experimented with the fabric until they came up with their own version of it which they called denim. Around 1851 a German man named Levi Strauss emigrated to the United States and started a dry goods store that sold this denim material, which was frequently purchased by a local tailor named Jacob Davis. 

In 1873 Strauss and Davis came up with the idea of adding rivets to stress points on clothing, and found denim to be a great material for work pants (which they called waist overalls). Their comfort and durability made the pants an instant success among working men, and in 1885 you could buy a pair for the smashing price of $1.25.

It wasn't until the 1950s when high school kids wanted a rebellious look that jeans began to take the journey from "waist overalls" to the clothing staple that they are today. And what a journey they've taken in these short  141 years, a journey of which I shall be forever grateful.